Scratch free and shiny future perspectives
I like this newspaper (a few articles are even English written) because of its courage to investigate on uncomfortable themes.
But one thing always annoys me: Their ads.
Not seldomly right next to some article about poverty and distress here comes the advertisment for a massive platimum watch that has a worth representing the amount of money 10 children would need to exist et least one year in a third world country...
Or McDonalds' ads. Eaaaaagh! Young "normalos" pose for the fast food industry, pretending, that "now" they are shure to eat a good healthy non fattening meal with McDonalds...
Good grief! Who believes this shit!
But the ad that annoyed me most was in the yesterday paper...
See the German version of the ad here.
It says: "What enthuses families: A life without scratches"
Then the ad focuses on the fact, that a scratch in the wooden floor of a families home could cause a lot of trouble and with the chemicals of ALTANA, this "danger" can be reduced.
Last sentence in this ad: "Think on!"
Yeah, guys and girls... that's what I say to this crap! Think on!
What the f***...?
This ad shows three things:
1.) The inventors of this ad are just so far away from reality in their glittering advertising world, that they have lost the sensitivity for the ad readers.
These ad-world polluters forget, that there are millions of children who even have no wood for keeping their homes warm with a fire. Neither will they ever have have a wooden floor in it, that may not get scratches. As long as there are children living on the streets, what do we need these chemicals for?
2.) If this is, what matters in family life (for chrissake!...), where have we come to...?
"Happy family life!", I'd say...
If parents focus on preserving their property more than investing into the creativity and phantasy of their children, then good night! One cann see by the use of this picture, that only better situated family parents are adressed by this ad. We currently have 11% (more than 5 Million) unemployed people in Germany who feel insulted by luxury ads like this...
And then this little conciously floor scratching brat: If you as a parent can be the pig-boss in your company or the mobber at work, but don't have the guts to tell your boy to behave...well what then...? Teach your children some real values, respect, love, tenderness...They will be different. If you spoil them with TV, Fast Food, luxury electronics and Video Games...stop wondering about their bad behavior, brutality and self-centered attitude...
3.) Another company needs a desperate reason to exist. Instead of investing some of their profits into the lives and societies of the 3rd world (for example...), they spend millions of dollars to invent "scratch protection" against German spoiled car playing brats... Holy moly...!
A true example of misunderstood company leading. The chmical waste, energy loss and environmental waste of this company is assumed to be very high in comparison to normal average houshold. Do we really need this for "scratch protected floors?"
And then...such big companies only advertise to get more stock holders, that reward messages of proposed dismissal of staff whith rising share prices...
Figleave - advertising I call this: Trying to make a good impression, but not really achieving it.
What a world... It really gets strange and stranger...
posted by Courious Grown Kid at 12:46 AM
2 Comments:
society's preoccupation with materials and superficail things has gotten out of hand. however, i work in advertising, and i should tell you that when you see ads like you've described, those are usually created by the client who's company is at stake sure they hire agencies to make them, but ultimately the cleint has final say. they are usually the one's out of touch with reality, and they make the rules.
but whoever the ideas come from, you're right. they are sad. reminds me of a famous ad capaign for desiel jeans.
there's a photograph of destitute people, homless, etc. and above them is a glorious fashion ad juxtaposed with their hoplessness. the ad is a shot of the entire scene. a tongue in cheek example of advtising's materialism.
Yeah, you can always top bad taste...
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